Dogs for Good
Brand development
Dogs for Good train assistance and community dogs to support people with a range of disabilities. They had recently changed their name and undergone a rebrand but despite this they wanted the brand to engage with its audience in a deeper and more memorable way that went beyond its shiny new logo and brand colours.
What we did
Brand identity development
Brand communications
Messaging and tone of voice
Creative direction
Print design
Share this project
Hero the dogs
Presenting the dogs as the face of the brand helped celebrate the charity's great work and express their story through the dogs' cheeky and charming personalities. Introducing ‘Good’ phrases into their collateral also reinforced the charity's creditability, and made the name more ownable, while explaining what the dogs and charity do and why they do it.
