dogs, good, charity

Dogs for Good

Brand development

Dogs for Good train assistance and community dogs to support people with a range of disabilities. They had recently changed their name and undergone a rebrand but despite this they wanted the brand to engage with its audience in a deeper and more memorable way that went beyond its shiny new logo and brand colours.

What we did

Brand identity development


Brand communications


Messaging and tone of voice


Creative direction


Print design


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Hero the dogs

Presenting the dogs as the face of the brand helped celebrate the charity's great work and express their story through the dogs' cheeky and charming personalities. Introducing ‘Good’ phrases into their collateral also reinforced the charity's creditability, and made the name more ownable, while explaining what the dogs and charity do and why they do it.

Dogs for Good charity donation booklet pack treat biscuit golden Labrador Retriever
Dogs for Good charity stationery letter head compliment slip business card
Dogs for Good charity assistance walking street golden Labrador Retriever
Dogs for Good charity training puppy golden Labrador Retriever
Dogs for Good charity fundraising booklet pack activities
Dogs for Good charity fundraising green collection tin money shaker
Dogs for Good charity tag golden Labrador Retriever
Dogs for Good charity green certificate appreciation fundraiser top dog