The Tesco store in Axminster wanted to raise money and awareness for Movember by staff growing moustaches. Movember is the leading charity changing the face of men’s health and helps address some of the biggest health issues faced by men: prostate cancer, testicular cancer, and mental health and suicide prevention. The store wanted to promote the cause to its staff so they could get involved and to its customers so they could donate money throughout Movember. Campaign material simply adapted the original Tesco logo to reveal the hidden moustache.