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The National Brain Appeal

The Pyjama Party campaign

The National Brain Appeal is a charity that raises funds for The National Hospital for Neurology & Neurosurgery. Their annual Pyjama Party needed a campaign to show the different kinds of activities that fundraisers could organise for a party at home. The concept used an extra long sofa which showed several scenes from different types of parties eg: tea party, pampering.

What we did

Campaign communications


Messaging and tone of voice


Creative direction


Print design


Photography


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the national brain appeal pyjama party tube station poster
the national brain appeal pyjama party fundraiser pack booklet stickers night cap
matt leblanc stephen mangan nightcaps pyjmam party the national brain appeal
the national brain appeal pyjama party night cap
the national brain appeal pyjama party night cap
the national brain appeal pyjama party fundraiser pack booklet
Downton Abbey the national brain appeal pyjama party night cap
the national brain appeal pyjama party night cap

“The sofa image is fun, lively and eye-catching. Joining all the different parties together is a great way to get fundraisers thinking about what activities they could do to raise money with their family and friends.”


Marcelle Johnson

Head of FundraisingThe National Brain Appeal

the national brain appeal pyjama party hospital posters