The National Brain Appeal
The Pyjama Party campaign
The National Brain Appeal is a charity that raises funds for The National Hospital for Neurology & Neurosurgery. Their annual Pyjama Party needed a campaign to show the different kinds of activities that fundraisers could organise for a party at home. The concept used an extra long sofa which showed several scenes from different types of parties eg: tea party, pampering.
What we did
Campaign communications
Messaging and tone of voice
Creative direction
Print design
Photography
Share this project
“The sofa image is fun, lively and eye-catching. Joining all the different parties together is a great way to get fundraisers thinking about what activities they could do to raise money with their family and friends.”
Marcelle Johnson
Head of FundraisingThe National Brain Appeal
